Careers

Digital Marketing Executive
Experience : Minimum of 5 to 10 years       Location : Hinjewadi, Pune, Maharashtra, India

Job Description
Company: Horizon Group
About Horizon Group: Horizon Group comprises of Horizon Assignments (India) Pvt. Ltd., Fujimeru Constructions and Engineering Pvt. Ltd., and Horizon Safer World Foundation. This is a group which that is actively involved in Post Conflict Environment Management and is working towards making the World a safer place. It’s a group which is over 20 years old, and is recognized internationally by reputed organizations such as United Nations, and Ministry of External Affairs, India for it’s yeoman service.

Job Purpose: This Job is created to take care of all Digital Design and Development requirements of Horizon Group.

Job Duties & Responsibilities:

• Graphic Design:
Create visually appealing graphics for various marketing and communications related activities of Horizon Group, including creation of flyers, brochures, banners, newsletters, magazines, and social media assets.

• Content Creation:
Develop and design compelling content for digital and print marketing campaigns.
Produce high-quality, engaging, and informative newsletters and magazines.

• Website Development:
Develop, manage and maintain the Group's websites, and ensure up-to-date, user-friendly, and optimized for SEO.
Collaborate with the IT team for website improvements and updates.

• Social Media Management:
Develop and execute social media strategies to enhance brand presence and engagement.
Create, curate, and manage published content (images, videos, written) across social media platforms.
Monitor and analyze social media trends and metrics to improve campaign performance.

• Marketing Campaigns:
Plan, execute, and manage digital marketing campaigns to drive brand awareness and lead generation.
Monitor campaign performance and adjust strategies as needed for optimal results.

• Branding:
Ensure consistent branding and messaging across all marketing channels.
Develop brand guidelines and ensure adherence throughout all marketing materials and communications.

• Collaboration:
Work closely with the marketing team to brainstorm and develop new ideas for digital marketing campaigns.
Coordinate with external vendors and agencies as needed for specialized marketing projects.

• Qualifications:
Bachelor’s degree in Marketing, Graphic Design, Communications, or a related field.
Minimum of 5 to 10 years of experience in digital marketing and graphic design.
Proficiency in graphic design software (Adobe Creative Suite: Photoshop, Illustrator, InDesign, etc.).
Experience with website development and content management systems (e.g., WordPress).
Strong knowledge of social media platforms and tools.
Excellent communication and writing skills.
Strong analytical skills to measure and report on campaign performance.
Ability to manage multiple projects and meet deadlines in a fast-paced environment.

• Preferred Skills:
Experience with SEO and SEM strategies.
Familiarity with email marketing platforms.
Knowledge of video editing software.
Ability to stay updated with the latest industry trends and digital marketing technologies.

• Why Join Us:
Opportunity to work in a dynamic and innovative environment.
Engage in diverse projects that offer professional growth and development.
Be part of a committed team striving to make a positive impact.
Posted on : 20 Jul 2024